How to Apply Blush and Highlighter for a Natural, Glowing Look

Blush and highlighter are two of the most transformative products in a makeup routine. Used correctly, they add warmth, dimension, and a healthy glow to your complexion. Used incorrectly, they can look overdone or misplaced. Here is a simple guide to getting both right every time.

What Is Blush and What Does It Do?

Blush adds color and warmth to the cheeks, mimicking the natural flush of healthy skin. It lifts the face and makes you look more awake and vibrant. Blush comes in powder, cream, and liquid formulas, each with a slightly different finish and application method.

Explore our Cheek & Highlight collection to find the right shades for your skin tone.

What Is Highlighter and What Does It Do?

Highlighter reflects light to create the appearance of lifted, glowing skin. It is applied to the high points of the face where light naturally hits — the tops of the cheekbones, the bridge of the nose, the brow bone, and the cupid's bow.

How to Choose Your Blush Shade

Fair skin — Soft pinks, peaches, and light corals look natural and fresh.

Medium skin — Warm peaches, roses, and terracotta shades complement medium tones beautifully.

Deep skin — Rich berries, deep corals, and warm bronzy reds show up best and add dimension.

Where to Apply Blush

• Classic placement — Smile gently and apply blush to the apples of the cheeks, blending upward toward the temples
• Lifted placement — Apply higher on the cheekbones and blend toward the temples for a more sculpted look
• Sun-kissed placement — Dust lightly across the nose and cheeks for a natural, effortless finish

Where to Apply Highlighter

• Tops of the cheekbones — the most common placement for an instant glow
• Bridge of the nose — makes the nose appear slimmer and more defined
• Brow bone — lifts and opens the eye area
• Cupid's bow — makes lips appear fuller
• Inner corners of the eyes — brightens and wakes up tired eyes. Pair with your Eye Makeup for a complete look

Tips for a Natural Finish

• Use a fluffy brush for powder blush and a damp sponge for cream or liquid formulas
• Start with less product than you think you need — it is easier to build up than to remove
• Blend thoroughly so there are no harsh edges
• Choose a highlighter with a fine shimmer rather than chunky glitter for a more natural glow
• Complete your look with a matching Lip Color for a cohesive finish

Final Thoughts

Blush and highlighter are finishing touches that bring a makeup look to life. A light hand and good blending are all you need to achieve a fresh, glowing result that looks effortless every day.

Browse our full Makeup collection to complete your routine.